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The National Ice Cream Retailers Association is a national trade organization that focuses on assisting ice cream and frozen dessert entrepreneurs to jump start their business dreams and helps established businesses to continue thriving. As the only national association of its kind, NICRA members gain access to priceless information about their industry from those who know it best– their peers! NICRA had a website that contained very useful and informative content, but it was in need of a fresher and more fun look.
Curtis designed a website that captures the fun and youthfulness associated with ice cream for NICRA. The website redesign focused on maintaining much of the original site’s content while presenting it in a much more fresh and modern way. The site was built in a CMS to allow the website administrators to easily update content and manage a back-end members resource area on their own. The member section of this site was also fully redesigned to more effectively present resources to its members and allow for expansion in the months to come.
SCOPE: Responsive Website Design, CMS Programming (WordPress), Payment Processor Integration, Keyword Optimization
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