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Etymotic Research, Inc. is an engineering-driven research, development and manufacturing company. Etymotic products are a favorite among scientists, hearing practitioners, hearing-impaired consumers, professional and amateur musicians, and others who insist on superior sound quality. This client approached Curtis wanting to create a unified aesthetic between the company’s main website and various other marketing micro-sites.
Curtis developed a simple website structure that could be easily adapted to highlight many diverse product lines while allowing the sites to maintain an individual personality. The GunSport•PRO site follows this newly established main structure while being targeted to its very specific audience of hunters, guides & instructors, professional shooters, and gun enthusiasts.
SCOPE: Internet Marketing Strategy, Website Design, CMS Programming (WordPress), Ongoing SEO/SEM, Ecommerce Solutions (Magento)
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