Blue Star

Project Brief

Blue Star Lubrication Technology provides high-performance industrial lubricants and metalworking fluids such as coolants, metal forming fluids, industrial cleaners, rust preventives and straight oils. Blue Star proudly serves a variety of markets and industries by empowering highly capable field personnel with advanced, innovative technology to create new performance standards.

Project Solution

After conducting a thorough marketing analysis, Curtis developed an integrated marketing plan including an internet marketing strategy to help position their organization as a strong competitor in this manufacturing industry. While many larger players existed in their marketplace, Blue Star’s experience, field support approach and quality service surpassed the competition. By evolving the brand and articulating these values, we could establish the business in the elite category. A new website was created that excelled their web presence while ongoing SEO and social media efforts have gained immediate online exposure. We continue to work with the Blue Star team to provide SEM/SEO initiatives including a new e-blast template.

SCOPE:  Marketing Analysis, Internet Marketing Strategy, Website Design, CMS Programming (Drupal), EBlast Template, Keyword Analysis, Site Optimization, Ongoing SEO/SEM, Social Media Management

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