curtis.case studies 4321

Core Pipe:

CorePipe (formerly Gerlin, Inc.) is one of the premier manufacturers of stainless and alloy pipe fittings and flanges in the world. They have earned this reputation by being an innovator in the marketplace for almost 30 years.

Situation:

The company was in the midst of an ownership transition and wanted to take advantage of this opportunity to re-position themselves in the market with a name change, new brand identity and assistance with communicating this news to their current and potential customers.

Solution:

Curtis worked closely with management to define important characteristics of their unique manufacturing process. We started the process by developing a new logo mark and tag line for Core Pipe, followed by new product literature and key messages to communicate their unique selling propositions. Both print and interactive media were used to communicate to Core Pipe’s client base.

Elements:

brand development / collateral / advertising